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Advertising Brokerage Firm
#1
Cover Art Advertising will create a vinyl cover to fold over the Yellow Pages phone book’s paper cover. This cover will provide advertisement opportunities for companies in the area. Cover Art Advertising will sell this advertisement space to companies on an annual basis.
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#2
(04-21-2019, 02:38 PM)matcherelves Wrote: Cover Art Advertising will create a vinyl cover to fold over the Yellow Pages phone book’s paper cover. This cover will provide advertisement opportunities for companies in the area. Cover Art Advertising will sell this advertisement space to companies on an annual basis.



We will be in the advertising business in the city of Regina, Saskatchewan. Our main focus will be to sell advertising space on phone book covers to local merchants. We will go out to the merchant’s place of business and sell advertising space on the phone book covers. The phone book cover will be made out of vinyl and have twelve spots on the front and back and two spots on the spine. These spots will be posted for a period of twelve months.
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#3
Our mission will be to offer our advertisers a place to advertise on the phone book cover that gives the advertiser good value for the money spent. This cover also offers home owners a method to protect the book from becoming ripped and tattered. The phone book cover will be designed to look nice and all the ads on the phone book cover will be of a family nature.
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#4
Our goal is to become a company that offers advertisers methods to increase their company’s exposure by advertising on our phone book cover. Our main goal for the first year will be to have a sold out phone book cover in our local market, then based on these successes we will offer the phone book cover to other markets in the other cities in our province. These cities include Saskatoon, Prince Albert, Yorkton, Moosejaw and Swiftcurrent.
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#5
(04-21-2019, 02:39 PM)matcherelves Wrote: Our goal is to become a company that offers advertisers methods to increase their company’s exposure by advertising on our phone book cover. Our main goal for the first year will be to have a sold out phone book cover in our local market, then based on these successes we will offer the phone book cover to other markets in the other cities in our province. These cities include Saskatoon, Prince Albert, Yorkton, Moosejaw and Swiftcurrent.



the business advertisers in the phone book itself. This is a crazy concept because “Why would you spend money advertising on the cover of the book if you have an ad inside the phone book?” The answer is simple. The cover of the book is key because the advertisement will be at the top of the consumer’s mind.
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#6
The phone book industry is considered mature with possible beginning market penetration lost to the internet phone books. As we look forward we project that the internet phone books will take a greater share of the phone number searches that take place. Having said this, we feel the phone book companies will take strategic positions to protect the mature phone book industry. We feel this will be one of our major advertising benefits, since the ad on the phone book’s cover gives the advertiser “top of mind exposure”.
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#7
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